Proprietary nonprofit data
More than a million nonprofit communications, paired with years of fundraising performance data, sector benchmarks and patterns across causes and channels.
Our technology stack
Solutions built for whatever you do.
FreshView combines proprietary nonprofit data, predictive models and AI to help organizations understand what works — and what to do next. Use our platform, connect FreshView to existing AI tools, or integrate the product with your own systems.
DELIVERY
SaaS · MCP · APIs
CONTEXT
Brand · Content · Workflows
INTELLIGENCE
Models · AI · Machine Learning
Data
Campaign Library · Benchmarks · Sector Data
Infrastructure
Retrieval · Storage · Security
Works with
Salesforce, HubSpot, Blackbaud, EveryAction, Mailchimp, Klaviyo and other CRM, ESP and data platforms via API and integrations.
Delivered through
SaaS platform, MCP servers, REST APIs and embedded models that fit into your existing workflows and systems.
Proprietary nonprofit data
1M+ communications
Sector performance data
Fundraising benchmarks
Predictive models
Built for nonprofits
Secure & private
Workflows & guardrails
The FreshView difference
AI models predict the next word. FreshView predicts what works.
Generative AI is remarkably good at creating content. But creating something that sounds right isn't the same as knowing whether it will work. FreshView adds an intelligence layer — combining historical performance, sector benchmarks, organizational context and predictive analysis to help people and AI make better decisions.
Your organization
FreshView incorporates your brand, audiences, campaigns, goals and content so recommendations reflect your organization — not just the nonprofit sector at large.
Prediction & evaluation
Models evaluate content and performance patterns to identify opportunities, anticipate outcomes and recommend what to improve before you act.
AI that can use the evidence
FreshView brings that intelligence into planning, creation and optimization — through our platform, connected AI tools and custom integrations.
Put it to work
One intelligence layer. Three ways to use it.
Use FreshView as a complete application, connect its intelligence to the AI tools you already use, or work with us to embed FreshView capabilities into your own products and workflows.
UseConnectBuild
01 — Use
FreshView Platform
Use FreshView.
Purpose-built intelligence for nonprofit fundraising and communications.
FreshView gives nonprofit teams one place to benchmark performance, evaluate communications, plan campaigns and create stronger content — informed by nonprofit data and your organization's own context.
Benchmark performance
See how your communications and fundraising compare with relevant nonprofit benchmarks and performance patterns.
Predict what works
Evaluate email and social content before it goes live and get recommendations grounded in nonprofit performance data.
Plan with evidence
Build communications and fundraising plans informed by historical patterns, benchmarks, audiences and organizational goals.
Create with context
Draft and improve fundraising and communications content using your organization's voice, strategy and nonprofit-specific intelligence.
02 — Connect
FreshView for AI
Connect FreshView.
Give the AI you already use nonprofit intelligence.
You shouldn't have to abandon the AI tools where you already work. FreshView can bring nonprofit-specific scoring, evaluation and intelligence directly into compatible AI environments through the Model Context Protocol (MCP).
Instead of asking AI simply to rewrite an appeal, FreshView gives it another question to answer:
How is this likely to perform — and what should change?
Use FreshView capabilities from within Claude and compatible AI environments to evaluate communications, apply nonprofit benchmarks and improve recommendations without switching applications.
Score
Evaluate fundraising and communications content using FreshView models.
Benchmark
Bring nonprofit performance context into AI conversations and workflows.
Improve
Use FreshView findings to guide revisions rather than relying on generic writing advice.
Work naturally
Access FreshView intelligence from the AI environment where you're already thinking, writing and analyzing.
03 — Build
FreshView Embedded
Build with FreshView.
Bring nonprofit intelligence into the products and workflows you already own.
FreshView isn't limited to our application. We work with platforms, agencies, enterprise teams and technology partners to build nonprofit data, prediction and AI capabilities into existing products and experiences.
Whether you're adding performance intelligence to a fundraising platform, building a new AI experience or creating a specialized workflow for nonprofit clients, FreshView can provide the underlying intelligence and help build the solution.
Predictive models
Integrate FreshView scoring, evaluation and recommendations into communications, fundraising and other performance-driven workflows.
Benchmark intelligence
Bring nonprofit sector, communications and performance context into existing applications and experiences.
Data & intelligence pipelines
Build purpose-specific datasets, enrichment, monitoring and evaluation infrastructure around a partner's use case.
AI integrations
Connect FreshView capabilities with LLMs, agents, enterprise applications and other systems through MCP and custom integrations.
How it works
From data to decision.
FreshView combines broad nonprofit intelligence with the context of your organization, then makes that intelligence available wherever the work happens.
01
Nonprofit intelligence
FreshView learns from historical nonprofit communications, fundraising performance, benchmarks and patterns across organizations, causes and channels.
02
Organizational context
Your brand, audiences, goals, campaigns, documents and performance give FreshView the context to make its intelligence relevant to your organization.
03
Predictive intelligence
FreshView evaluates content and patterns against the available evidence to score performance, identify opportunities and recommend improvements.
04
AI execution
Use that intelligence through the FreshView platform, connected AI environments or applications and workflows built with FreshView.
Built for people
Better intelligence. Human decisions.
FreshView is designed to strengthen the judgment of fundraisers, communicators and nonprofit leaders — not replace it. We surface evidence, patterns and recommendations so your team can make better decisions while staying in control of strategy, voice and execution.
Need more than software?
We'll help you put it to work.
FreshView's technology is backed by a consulting team that works across nonprofit technology, predictive analytics and AI. We can configure the platform, integrate FreshView into your systems, develop custom intelligence workflows or build alongside your team.
Get started
Use it. Connect it. Build with it.
Start with the FreshView platform, bring our intelligence into your AI workflow, or talk to us about building something entirely new.